Prudential launches its ActiveIncome insurance overlay on Franklin Templeton's canvas platform for wealth managers

Prudential Financial, Inc. (NYSE: PRU) has announced the launch of its ActiveIncome insurance overlay solution for retail managed accounts on Franklin Templeton’s Canvas platform. Available on Canvas through the FIDx Insurance Overlay marketplace, the innovative offering is designed to seamlessly integrate protected lifetime income into registered investment advisors’ practices, making it easier to help more Americans protect their life’s work.

Prudential’s pioneering insurance overlay has brought a new category of lifetime income to managed accounts, giving registered investment advisors (RIAs) a powerful tool for retirement planning. Through a contingent deferred annuity, investors can maintain investment flexibility, while securing lifetime income longevity protection without moving assets to an insurance carrier. Advisors gain streamlined access to insurance solutions that enhance planning strategies beyond traditional withdrawal strategies and address the evolving needs of retirement investors.

“We have a tremendous opportunity to move beyond just retirement savings to focus on holistic, personalized wealth management and income planning to meet the needs of today’s investors,” said Ann Nanda, head of Retirement Future Growth and Firm Engagement at Prudential Financial. “Prudential’s work with Franklin Templeton to launch ActiveIncome on Canvas is another example of our long-standing, shared commitment to delivering innovative strategies and secure retirement outcomes for advisors and clients.”

“Protected lifetime income is foundational to retirement security,” said Roger Paradiso, head of Custom Client Portfolios at Franklin Templeton. “By bringing insurance overlays into Canvas, we’re giving advisors another way to manage risk and deliver personalized outcomes — helping clients stay invested and move into retirement with confidence.”

Prudential and Franklin Templeton’s collaboration with FIDx underscores this commitment to innovation. FIDx’s Insurance Overlay marketplace connects carriers, wealth platforms, and advisors, enabling streamlined access to insurance solutions. Franklin Templeton’s Canvas platform is a leading wealth management solution to build, implement, and manage tax-optimized and personalized portfolios seamlessly. Through this integration, advisors on Canvas can now incorporate lifetime income protection and maintain asset control — while delivering world-class investment and tax strategies.