Insurance startup Lemonade has hired its first chief marketing officer Jeff Brooks, who was most recently the chief marketing officer of direct to consumer mattress company Casper.
Prior to Casper, Brooks held several leadership roles, including President and CMO of digital agency Huge, Chief Commercial Officer of MDC Media Partners, CEO of both M&C Saatchi and Havas, and President of BBDO’s digital agency network.
Lemonade -which is known for using AI-based chatbots for engaging with its customers- had formed its own internal agency in July. And Lemonade head of creative Nuno Ferreira is going to report to Brooks.
“Lemonade doesn’t look, sound or act like a traditional insurance brand, and that’s the recipe for building something special and a big reason behind its rapid growth. Lemonade is making insurance transparent, accessible and incredibly enjoyable, disrupting an outdated market with superior technology, a customer-centric approach and talent with boundless creativity,” said Brooks in a statement
