English soccer giants Liverpool have announced that AXA, the club’s existing insurance partner, has expanded its relationship to become their official training kit partner from the 2019/20 season.
As part of the deal, Liverpool FC and New Balance have revealed a new collection of training apparel, which will feature AXA branding throughout. This includes warm up jackets, hoodies and sweatshirts, among other products.
Billy Hogan, managing director and chief commercial officer at Liverpool FC, said: "As a world-leader in its industry, AXA shares our ambitions and values, and we've already shared a lot of success since our partnership began in 2018.
"We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world."
AXA will also continue working closely with the club’s men’s and women's teams, managers, coaches and health professionals to support promoting healthy well-being and lifestyle.
Chief executive Thomas Buberl added: "We're excited by this new important step in our partnership with Liverpool FC that started in 2018. Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally."
