The 8th Posidonia Sea Tourism Forum (PSTF) concluded in Heraklion, Crete, with a resounding call for stronger collaboration, smarter infrastructure investment, and a more inclusive approach to cruise and short sea development across the Southeast Mediterranean region.
Held under the theme “The Med: A Compelling Need for New Marquee Ports & Destinations”, the two-day forum attracted over 700 industry leaders, policymakers, port authorities, and tourism experts. The event spotlighted the region’s urgent need to expand capacity, enhance port infrastructure, and better align cruise operations with local expectations and environmental commitments.
Discussions challenged common narratives around overtourism, with cruise representatives from CLIA and MedCruise presenting data showing the sector’s relatively light footprint compared to land-based tourism.
Debate surrounding the creation of private islands or cruise-dedicated destinations echoed throughout the forum. While popular in the Caribbean, speakers noted that Europe’s legal and cultural complexities make similar developments challenging. However, innovation and collaboration in how cruise lines engage with ports and communities remain crucial.
Port authorities highlighted that many Mediterranean ports have not evolved in line with newer, larger cruise vessels. Several called for increased public and private investment to upgrade infrastructure, particularly shore power and terminal facilities.
As the host city, Heraklion presented itself as a model for regional port transformation, showcasing efforts to balance commercial viability with local community interests. The Heraklion Port Authority proposed cancellation fees for last-minute berth changes as part of a broader strategy to foster mutual accountability between ports and cruise operators. Local community engagement was a recurring theme, with participants agreeing that the “license to operate” in cruise tourism increasingly depends on building trust and delivering clear benefits to host cities.
In a nutshell, PSTF 2025 presented a comprehensive view of the opportunities and challenges shaping the future of sea tourism in the Mediterranean and beyond. The consensus: responsible growth, strategic innovation, and collaborative planning are essential for the region to maintain its appeal as a global cruise hub.
PSTF delegates were also given the opportunity to network and unwind at various side social events held in prestigious venues at picturesque locations throughout the wider Heraklion Municipality.
