Crédit Agricole launches the first Master’s course dedicated to business customer advisers, in partnership with ESCP Business School

Crédit Agricole is the first bank in France to offer its employees a five-year post-secondary course dedicated to the business customer advisory profession.

Becoming the preferred bankers of small- and mid-caps and their senior executives

The new expectations of companies and their senior executives, along with regulatory and technological changes, are profoundly transforming the business customer advisory profession in a highly competitive market.

To help professional networks adapt, IFCAM - Crédit Agricole Group’s university - has designed a Master’s course in partnership with ESCP Business School. This training programme, launched in 2019, aims to make business customer advisers effective partners of companies by focusing on the quality of advisory services and customer relations.

A unique, tailored, academically focused course

This academically focused Master’s course was custom-designed to train business customer advisers in the key skills expected by Crédit Agricole Group: customised advisory services, management of risks specific to companies, innovation in the area of financing, support for development abroad, etc.

This new programme is aimed at experienced business customer advisers (minimum three years’ seniority) from the regional banks of Crédit Agricole, LCL and international retail banking. Each year, up to 100 employees of the Group may participate in this 16-day course.

Focusing on excellence in customer relations

By investing in the development of its employees’ skills, Crédit Agricole Group is reaffirming its desire to place customer satisfaction at the heart of its strategy. The Group has made excellence in customer relations the priority of its customer project, with the aim of becoming no. 1 in customer satisfaction client by 2022; it is mobilising its network to this end.